National finals rodeo
CM Truck Beds teams up with
RAM Trucks at Cowboy Christmas
CM Truck Beds exhibited at the annual Cowboy Christmas for the second year in a row—this time in partnership with RAM Trucks. Our team was proud to celebrate the grit and grind of the many remarkable cowgirls and cowboys who embody the Western lifestyle through our Nothing Can Stop Cowboy (and Cowgirl) Grit and Grind campaign. Year after year, these competitors push through blood, sweat, and tears for a chance to reach the pinnacle of professional rodeo—the National Finals Rodeo—which welcomes only the top 15 athletes in each event.
As part of this campaign, we traveled to Pueblo, Colorado, to one of Jonathan Torres’ training grounds to capture the story behind the grit and grind it takes to reach this milestone—and to show how having the right equipment matters throughout the journey, because every piece matters.
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Fun for Every Cowpoke
There’s every kind of western wear, riding and working gear, ranch equipment and just fun cowboy and cowgirl activities. Kids thrill to the fun, and adult kids are all in on the western lifestyle. If you leave without a new hat or half your Christmas list checked off, you missed a real opportunity.
Activation in the Booth
To bring the campaign to life at Cowboy Christmas and throughout the NFR, we created multiple interactive elements in our booth:
Hats: We gave away Cowboy and Cowgirl hats featuring our messaging: Nothing Can Stop Cowboy Grit & Grind and Nothing Can Stop Cowgirl Grit & Grind. This allowed us to celebrate the incredible cowboys and cowgirls who define the Western lifestyle.
Posters: Campaign-branded posters were also featured during autograph sessions with Jonathan Torres and Mo Brings Plenty. These sessions were a huge hit, giving fans the chance to take photos, get autographs, and briefly connect with their favorite athletes—while experiencing the campaign firsthand.
CM Truck Beds, RAM Trucks and Case
We came with the perfect rig! A CM Truck Bed on a RAM [MODEL] pulling a matching Big Tex Trailer carrying a CASE [MODEL]. All had special blackout effects and shined like diamonds. They were dressed to impress, and the crowds were excited by the combo. CM Truck Beds is so proud of these partnerships.